Spotlight on the Benefits of Dynamic Marketing

Owners, asset managers and leasing managers looking to amplify portfolio exposure and simultaneously optimize processes can do so easily with the Yardi Elevate Revenue solution stack. The all-in-one portfolio management suite streamlines the entire deal workflow from lead to lease, thanks to the combination of fine-tuned modules such as Edge Marketing, Deal Manager and CommissionTrac, among others. 

With dynamic marketing playing an essential role in today’s outreach process, the easy-to-use tools Edge Marketing incorporates enable commercial real estate (CRE) professionals to effortlessly market and manage listings, as well as generate verified leads. Furthermore, the full-service marketing instrument seamlessly connects with other integrated solutions in the Elevate Revenue suite. 

Key Features 

Publishing listings through Edge Marketing on the ever-growing CommercialEdge Listing Network ensures enhanced exposure thanks to the combined total of more than 2 million visits the network receives per month. Now comprised of five marketplaces, the ILS nexus encompasses PropertyShark, CommercialCafe, Point2, CommercialSearch and 42Floors — the latest addition to one of the fastest-growing CRE listing networks. 

And given Edge Marketing’s integrated Syndication API feature, listings already posted on the CommercialEdge ILS network can also be syndicated to your own website and to top third-party marketplaces, as well. Listings can be managed effortlessly from one place, with the guarantee that users retain full ownership of their marketing data. 

In addition, the use of Elevate’s marketing module comes with the possibility of having a custom-made property website populated with information provided in Edge Marketing — listings are automatically syndicated and updated on a branded website, providing more visibility and generating more leads.  

An example of a real-life case study, Macerich — an owner, operator and developer of retail and mixed-use destinations throughout the U.S. — launched QuikSpace, a platform powered by Elevate’s Edge Marketing and Deal Manager solutions. 

And with listings synchronized across every platform the user chooses to promote on, complete portfolio visibility and lead pipeline management is centralized into one intuitive application. Additionally, any leads generated are vetted by a dedicated team of specialists, to ensure only quality leads come through. 

Seamless Workflows 

Thanks to the built-in, mobile-friendly CRM, decision-makers can leverage the marketing module’s full integration with Yardi Voyager to ensure maximum portfolio and deal pipeline oversight. Drawing on comprehensive business intelligence and automation, lease and property data is converted into dynamic marketing based on availability in Voyager.  

This seamless integration allows Voyager clients to sync properties, spaces and availability in real-time across their portfolios. Specifically, listings are automatically published based on lease expiration dates, and spaces are automatically unpublished once a tenant is activated in Voyager. 

What’s more, Edge Marketing’s functionalities tie in smoothly with Deal Manager, which further optimizes deal flow and enables dealmakers to make data-driven decisions. This effective tool allows for quick deal creation and tracking, all the while automatically comparing deal economics to approved budgets and prior leases. As a next step in accelerating the leasing process, Elevate’s dynamic legal module — Deal Manager Legal enables users to automatically generate standard lease agreements directly in the application.  

And finally, managing commissions — which regularly represents the last step in the lease life cycle — is streamlined with CommissionTrac, an intuitive tool that automatically tracks and pays the commissions of in-house leasing teams as well as third-party brokers.  

Ultimately, Edge Marketing initiates a streamlined workflow to provide CEOs, COOs, asset managers and other operational managers with greater insights, optimized project tracking and confident decision-making. Plus, the connected set of solutions is accessible directly from a mobile system, thereby allowing executive teams to approve deals from anywhere and at any time. 

Timea-Erika Papp

Timea is a senior writer covering CRE marketing, tech and real estate trends, as well as industry news in the U.S. Timea was previously a senior associate editor at Multi-Housing News and Commercial Property Executive and has an academic background in law. She has been working in the real estate industry since 2011. Reach her via email.

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